Research-led CRO, customer insight & WordPress delivery
Find what stops visitors from converting — then improve your website with evidence
Innukas helps ecommerce, service and early-stage teams understand what visitors need, why they hesitate and what should be improved next — through market research, voice of customer research, CRO audits, A/B testing, SEO and WordPress implementation.
- Customer insight before assumptions
- Clear CRO and testing roadmaps
- Strategy, UX and implementation in one place
How Innukas helps
A practical path from insight to better-performing pages
The work connects research, conversion strategy and implementation, so improvements are not based on opinions alone.
Understand
Find the real conversion blockers using market research, voice of customer analysis, analytics and competitor review.
Improve
Turn findings into clearer messaging, stronger page structure, better UX and prioritised CRO recommendations.
Implement & measure
Support A/B test planning, SEO improvements, WordPress changes and measurement so progress can be tracked.
Services
What I can help you improve
Choose focused support for one problem or combine research, CRO, SEO and implementation into a structured improvement sprint.
Market & competitor research
Understand where your offer sits in the market, how competitors communicate value and where your website can differentiate.
Voice of customer research
Turn reviews, surveys, interviews, support conversations and sales notes into sharper website messaging.
CRO audits & funnel strategy
Identify where visitors hesitate, drop off or lose confidence across key pages, forms, carts and checkout flows.
A/B testing & experimentation
Move from opinions to evidence with clear hypotheses, test concepts, prioritisation and result interpretation.
UX & landing page optimisation
Improve page structure, content hierarchy, trust signals and conversion paths so visitors can act with less friction.
Analytics & measurement
Review tracking logic, events, funnel visibility and reporting so website performance becomes easier to understand.
SEO & content optimisation
Improve how pages are found and understood with better content structure, metadata, internal linking and search intent alignment.
WordPress development & site care
Keep your website reliable, fast and easy to update with WordPress fixes, landing page builds and technical support.
Process
How the work usually flows
Every project starts by understanding the business goal, the customer and the current website experience. From there, the work becomes practical: prioritise, improve, test and measure.
Research
Review the website, analytics, customer language, competitors and current funnel to understand what is happening and where the biggest opportunities are.
Prioritise
Translate findings into a clear opportunity list grouped by expected impact, effort and confidence.
Improve or test
Implement high-confidence improvements or prepare A/B test concepts with clear hypotheses and success metrics.
Measure and learn
Review results after implementation or testing, so the next decision is based on evidence instead of guesswork.
Best fit
For teams that already have traffic, leads or customers — but need more clarity
Innukas is a good fit when you need to understand why people convert, why they hesitate and what to improve next.
Ecommerce brands
Improve product pages, collection pages, cart, checkout, promotions, email landing pages and post-click journeys.
Service businesses
Clarify positioning, strengthen trust, improve lead-generation pages and make consultation CTAs easier to act on.
Startups and early-stage products
Validate messaging, understand target users, improve onboarding pages and build a more conversion-focused website before scaling traffic.
Agencies and teams
Get extra support with CRO audits, UX reviews, research synthesis, SEO content improvements and WordPress implementation.
Ways to work together
Focused support depending on where you are
Growth Opportunity Audit
A focused review of your website, funnel, messaging and key conversion blockers.
Best for: Businesses that need clarity before investing in redesign, development or paid acquisition.
CRO Sprint
A structured sprint covering research, UX review, hypothesis creation and practical recommendations for conversion improvement.
Best for: Teams that want a clear experimentation or optimisation roadmap.
Research & Messaging Sprint
Voice of customer and competitor research translated into stronger positioning, page messaging, headlines, CTAs and objection handling.
Best for: Businesses that suspect their offer is strong but their website does not communicate it clearly enough.
WordPress Optimisation Support
Ongoing support for WordPress updates, landing page changes, technical improvements, performance optimisation and small development tasks.
Best for: Businesses that need reliable hands-on website support.
About Innukas
Practical digital growth support — from insight to implementation
Innukas Digital OÜ is a small digital growth practice led by Inna Lipova. The work combines conversion rate optimisation, customer research, SEO, UX thinking and WordPress implementation.
The focus is simple: understand what users need, identify what stops them from taking action and turn those findings into practical website improvements. That can mean a CRO audit, a customer research sprint, an A/B testing roadmap, a stronger landing page or the technical implementation needed to make the improvement live.
Start here
Have a website that should convert better?
Send a short message about your website, product or current challenge. I’ll review it and suggest the most useful next step — whether that is research, a CRO audit, testing, SEO or WordPress support.
- Tell me what you want to improve
- Share the website or funnel you are working on
- I’ll suggest a practical next step
Let’s talk
Tell me what you want to improve, and I’ll get back to you with a practical next step.